Real Madrid signs an exclusive contract with WISeKey to exclusively distribute Real Madrid’s mobile content rights across China
WISeKey announced today an exclusive agreement with Real Madrid C.F, the twentieth century’s best soccer club, for the exclusive distribution of the club’s mobile content in China this coming season 2011/2012. The announcement validates the new media strategy WISeKey is now deploying with famous brands, allowing them to monetize their brand value by associating the WISekey ecosystem of users in selected countries with restricted mobile content rights provided by the brands.
Under the deal, WISeKey and Chinese partners will be responsible for distributing and marketing Real Madrid’s mobile content, covering China and the extended network of Chinese Real Madrid fans.
“WISeKey will help Real Madrid generate extra revenue by distributing official mobile content in China, creating a mobile community of Real Madrid fans who choose to receive Real Madrid’s exclusive mobile content using WISeKey’s world-leading eSecurity technologies” said Carlos Moreira, Founder and CEO WISeKey.
“We are delighted to be partnering with WISeKey, who will boost the club’s presence and strengthen our popularity in China via the fastest growing mobile market community. Real Madrid fans can find in their mobile devices the best photos, videos, news…of the club in nearly every corner of the world thanks to our dynamic licensing model, and now, thanks to WISeKey, we are also entering the Chinese market,” said Pedro Duarte, Head of New Media Real Madrid.
China is a big market for the Real Madrid brand and now this community will now access the best Real Madrid content via WISekey’s WISeID technology.
This agreement is a great way for WISeKey to leverage its presence in China as the world’s largest mobile communications market. This project will allow WISekey and Real Madrid to have a substantial penetration on the mobile market in China and the huge mobile handset market, mobile data services and popular mobile applications.
About Real Madrid
Ever since Real Madrid won its first title in 1905, Real Madrid has been growing as far as becoming the team with the highest number of awards in history. With over a hundred year history, the Club is considered by the FIFA as “The Best Club in the Twentieth Century”, it´s success has been growing both in and outside the field.
WISeKey is a leading information security and identity management company, and provides specialized security technologies for personal data protection, and effective identification and authentication of people and objects, over physical infrastructures, networks and the internet to ensure secure communications and e-transactions, without compromising trust.