WISeKey WISeAuthentic Blockchain for Brand Protection and Monetization Revolutionizing the Luxury Industry

WISeKey WISeAuthentic Blockchain for Brand Protection and Monetization Revolutionizing the Luxury Industry

 
Geneva, Switzerland/New York, USA – August 31, 2017 – WISeKey International Holding Ltd (“WISeKey”), (SIX: WIHN) a cybersecurity IoT platform company, today announced that its WISeAuthentic solution for brand protection is now able to minimize counterfeiting and fraud by developing a trusted digital global blockchain ledger that includes the identity of the luxury object and tracks and protects any item of value.
The blockchain technology reinforces the WISeKey patent, method and apparatus for digital authentication of valuable goods, which covers an invention relating to the use of strong digital identification and authentication provided by WISeKey combined with OISTE.ORG allowing objects on the Internet to be authenticated and monitored in real-time via trusted clouds. A full description link to patent is available at http://goo.gl/ozgOQm
“WISeKey has long been recognized as a leader in providing luxury and other product manufacturers with a reliable means to protect their brands against counterfeiting,” said Carlos Moreira, Founder and CEO of WISeKey. “With the addition of the WISeAuthentic Blockchain platform, we can now provide our clients with a powerful and unified way to shield their brands from the harmful effects of counterfeit products, while providing enhanced visibility into their end consumers.”
The WISeAuthentic Blockchain platform integrates the WISeKey Semiconductors tags based on the company’s VaultIC154 NFC secure element. These tags, when placed on any product and tapped by an NFC phone, securely authenticate and track the product much like an embedded ePassport and confirm the identity of the product on the blockchain ledger.
WISeKey has been a pioneer in digital luxury product authentication since 2007. WISeKey’s expertise in the design of NFC secure chips allied with its WISeAuthentic original platform for the identification, authentication, tracking and direct marketing of goods, provides customer-fit solutions for brand protection. Through the WISeKey’s WISeAuthentic platform, now available for both Apple iOS11 and Android phones, the brands have the capability to directly reach the vast majority of their end-customers and enhance the efficiency of their marketing communication, while the intuitive functioning of the application enables users to secure their data with ease.
In addition to luxury goods, this technology can be installed and used on any gadget, accessory or wearable, allowing these objects to process contactless payments, thanks to WISeKey’s partnership with MasterCard. (https://newsroom.mastercard.com/press-releases/mastercard-and-wisekey-to-bring-payments-to-luxury-brand-watches-and-wearables/) WISeKey’s patented security software is used by an extensive list of premium watch manufacturers, including Bulgari.
About WISeKey:
WISeKey (SIX Swiss Exchange: WIHN) is a leading global cybersecurity company currently deploying large scale digital identity ecosystems with a patented process. WISeKey’s Swiss based cryptographic Root of Trust (“RoT”) provides secure authentication and identification, in both physical and virtual environments, for the Internet of Things, Blockchain and Artificial Intelligence. The WISeKey RoT serves as a common trust anchor to ensure the integrity of online transactions among objects and between objects and people. For more information, visit www.wisekey.com.
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This communication expressly or implicitly contains certain forward-looking statements concerning WISeKey International Holding Ltd and its business. Such statements involve certain known and unknown risks, uncertainties and other factors, which could cause the actual results, financial condition, performance or achievements of WISeKey International Holding Ltd to be materially different from any future results, performance or achievements expressed or implied by such forward-looking statements. WISeKey International Holding Ltd is providing this communication as of this date and does not undertake to update any forward-looking statements contained herein as a result of new information, future events or otherwise.
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