Skip to content

WISeKey Announces Swiss Intrinsiq Security for Watchmakers’ Brand Protection

WISeKey Announces Swiss Intrinsiq Security for Watchmakers’ Brand Protection

WISeKey adds NFT Service for Luxury High-End and Vintage Watches

WISeKey, was the first company in the world to use dual factor authentication combined with blockchain technology to secure luxury watches, and currently protects over 2.5 million luxury watches.

This technology has received a patent in the USA (see patent here)

GENEVA – May 10, 2022: WISeKey International Holding Ltd. (“WISeKey”) (SIX: WIHN, NASDAQ: WKEY), a leading global cybersecurity, AI, Blockchain and IoT company, today announced a new Swiss Intrinsiq Security for Watchmakers’ Brand Protection.

Counterfeiting is a huge and growing issue for the luxury industry. Not only the original manufacturers’ revenues and reputation are at stake, but the end customers are also impacted (quality issues, reliability, etc). One of the solutions to fight counterfeiting is to digitally identify and authenticate the goods to be protected. For instance, a secure element with unique secret keys can be placed in or on a watch to prove the watch’s identity, the same way an electronic passport proves a passenger’s identity. For some luxury industries, electronic components are very badly perceived since they can waste the overall impression of luxury.

Today, there are no effective ways to mechanically and efficiently secure a piece of silicon (a secure element) in the (often metal) environment of a watch or of another luxury good. Therefore, such a secure element could easily be moved from an authentic watch to a fake one, or from a low cost model to an expensive one. Similarly, an electronic passport with no biometric records could be stolen and used by anybody.

The secure element to digitally prove the identity of a luxury good (watch, etc.) is no longer an external “dirty” part that is artificially affixed onto/into the product. It is fully integrated and becomes a constitutive part of the product. The overall luxury perception is intact.

This secure element is no longer an external part that could be moved to another product, it becomes intrinsically part of the product it protects, like a DNA signature. This seriously reinforces the proof of identity/authenticity. Since the secure element is intrinsically integrated into a piece of the good to be protected, it does not require any specific handling. The traditional fully hand-made assembly of the good is still possible and the craft environment of luxury is respected.

The authenticity of the luxury good can be easily proven by checking the digital identity (secret keys) contained in the embedded secure element through standard cryptographic transactions between this “chip” and an external authentication device. Various interfaces are possible (contact and contactless).

The embedded secure element can also contain the full certified history of the luxury good from manufacturing to customers which solves the traceability complexity of these products. Moreover, the silicon used to manufacture the mechanical parts offers additional useful characteristics (shape memory effect, thermal stability, etc.).

Our Proposition in Details

The method we propose in this invention can be summarized the following way:

  1. The mechanical part that will be included in the luxury good to be protected is laser cut in a piece of silicon that embeds the secure element which was previously prepared in a regular semiconductor factory.
  2. The embedded secure element is a regular secure microcontroller that provides the communication interfaces required by the application (contact or contactless) and that can be powered by contact or by induction.
  3. The embedded secure element is provisioned with the digital identity (secret keys) once the luxury good is univocally initially authenticated by the brand.
  4. Depending on the physical integration and use case, the secure element can be accessed for authentication or traceability either through the casing of the good or after having opened it for inspection or maintenance.

WISeKey’s NFT technology creates a Watch Birth Certificates, digital identities which are analogous to birth certificates and can be converted into NFTs.  The Watch Birth Certificate is signed, or “certified” by a trusted authority and contains basic information such as date & time of manufacture (birth), company (parents), and type of product.  This digital identity, used throughout the watch lifetime, allows the watch to become a “Trusted Object” of the Internet, prove its identity and provide verifiable data.
The Watch Birth Certificate is based on a cryptographic public-private key pair that is unique to each IoT device.  The public key for this key pair is part of the certificate and can be freely distributed, while the private key is used whenever the IoT device needs to verify its identity or to sign data to ensure cryptographic integrity. It is the private key that represents the essence of the identity of the IoT device.

About WISeKey
WISeKey (NASDAQ: WKEY; SIX Swiss Exchange: WIHN) is a leading global cybersecurity company currently deploying large scale digital identity ecosystems for people and objects using Blockchain, AI and IoT respecting the Human as the Fulcrum of the Internet. WISeKey microprocessors secure the pervasive computing shaping today’s Internet of Everything. WISeKey IoT has an install base of over 1.6 billion microchips in virtually all IoT sectors (connected cars, smart cities, drones, agricultural sensors, anti-counterfeiting, smart lighting, servers, computers, mobile phones, crypto tokens etc.).  WISeKey is uniquely positioned to be at the edge of IoT as our semiconductors produce a huge amount of Big Data that, when analyzed with Artificial Intelligence (AI), can help industrial applications to predict the failure of their equipment before it happens.

Our technology is Trusted by the OISTE/WISeKey’s Swiss based cryptographic Root of Trust (“RoT”) provides secure authentication and identification, in both physical and virtual environments, for the Internet of Things, Blockchain and Artificial Intelligence. The WISeKey RoT serves as a common trust anchor to ensure the integrity of online transactions among objects and between objects and people. For more information, visit

Press and investor contacts:
WISeKey International Holding Ltd
Company Contact:  Carlos Moreira
Chairman & CEO
Tel: +41 22 594 3000        

WISeKey Investor Relations (US)
Contact:  Lena Cati
The Equity Group Inc.
Tel: +1 212 836-9611

This communication expressly or implicitly contains certain forward-looking statements concerning WISeKey International Holding Ltd and its business. Such statements involve certain known and unknown risks, uncertainties, and other factors, which could cause the actual results, financial condition, performance, or achievements of WISeKey International Holding Ltd to be materially different from any future results, performance or achievements expressed or implied by such forward-looking statements. WISeKey International Holding Ltd is providing this communication as of this date and does not undertake to update any forward-looking statements contained herein as a result of new information, future events or otherwise.
This press release does not constitute an offer to sell, or a solicitation of an offer to buy, any securities, and it does not constitute an offering prospectus within the meaning of article 652a or article 1156 of the Swiss Code of Obligations or a listing prospectus within the meaning of the listing rules of the SIX Swiss Exchange. Investors must rely on their own evaluation of WISeKey and its securities, including the merits and risks involved. Nothing contained herein is, or shall be relied on as, a promise or representation as to the future performance of WISeKey.