hublot-watch-smartcardGENEVA – WISeKey, a 2011 World Economic Forum (WEF) Global Growth Company, is pleased to announce an agreement with the Swiss luxury watch brand Hublot to extend their breakthrough anti-counterfeiting partnership. After an astonishingly successful deployment of WISeAuthentic® – WISeKey’s brand protection technology that features a pioneering solution to the scourge of counterfeit products infiltrating the global market – WISeKey and Hublot have extended the terms of their existing agreement to expand the protection service provided by the security company that is now extending the solution to other luxury brands.

Hublot was the first brand to adopt WISeAuthentic, the revolutionary system that uses Trusted Digital Identification technologies to track and authentic items. Since 2010, all Hublot Big Bang, Classic Fusion, and King Power watches have been protected by WISeAuthentic, and the system is operational in over 400 Hublot boutiques worldwide, praised by the reseller network and Hublot’s management.  Not only does WISeAuthentic help minimize the risk of counterfeiting, but it also offers real-time sales monitoring that allows quantifiable direct marketing activities and control of the gray market.

“The technology consists of creating an electronic guarantee certificate with an algorithm…Hublot sales outlets and clients are able to use the SmartCard to check instantly online if the watch is genuine. This combination provides a fail-safe solution, impossible to replicate, at a fraction of the amount lost in sales due to counterfeits. …” said Jean-Claude Biver, Hublot’s CEO.

“Counterfeiting is a major issue for our society, representing five to seven percent of all world trade and increasing daily,” said Carlos Moreira, WISeKey’s CEO. “With the value of luxury brands estimated at one trillion dollars (US), these companies need a reliable solution to prove authenticity. We are pleased that WISeKey technology is now used in the fight against counterfeiting. ”

For more information on WISeAuthentic: http://www.wiseauthentic.com/

WISeKey secures digital lives by providing digital identification technologies for data protection and effective authentication over the Internet to secure communications and transactions, without compromising privacy.

Contact:
WISeKey SA
Eileen Weinberg
eweinber@wisekey.com
phone: +41-22-594-30-00