Geneva, October 11th 2012 – WISeKey and The Geneva Watchmaking Grand Prix (GPHG) are partnering for a special edition of the WISeKey WISeID App: “GPHG Official App” now available on the on iPhone and iPad: http://itunes.apple.com/om/app/wiseid-gphg/id50914172

GF-screenshotThis app developed by WISeKey will provide an easy access to all the information about the GPHG in a new way, offering a new type of presentation of the watches in the competition even offline during the ceremony, but also enabling each watch lovers to share and comments their favorite watches on the GPHG Facebook wall directly from the app.

Sharing common values of innovation and excellence, both based in Geneva, the GPHG and WISeKey, are involved in the Watch Industry. The Grand Prix brings together all the big names in watchmaking and is a highlight of life in Geneva.
WISeKey is offering a state-of-art digital brand protection solution WISeAuthentic, already implemented at several prestigious watchmakers, but also now tailored and secured high-end mobile applications.
As is customary, the watches preselected by the jury will be part of a travelling exhibition providing an opportunity for an international public to become acquainted with and admire the most beautiful watchmaking creations of the year, brought together exceptionally on this occasion. Les Ambassadeurs will host the first stage of the exhibition in their boutique on the Bahnhofstrasse in Zurich. The 70 timepieces will subsequently be presented in Hong Kong, followed by Shanghai on the famous Bund. Back in Geneva, they will be on display at the Cité du Temps.

The 2012 Geneva Watchmaking Grand Prix will take place on Thursday November 15, at the Geneva Grand Théâtre.

WISeKey develops digital solutions around Brand Protection and Mobile application especially for high end creations and limited edition, with tailored turnkey solutions, recently launched.

Click on this image to download the App:
GPHG

More information about:
GPHG: www.gphg.org
WISeKey: www.wiskey.com  or its Brand Protection solution: www.wiseauthentic.com
Contacts:

WISeKey SA
Timothee Bardet
Business Development – Digital Brand Management
tbardet@wisekey.com
Tel: +41 22 594 30 00

WISeKey SA
Carlos Moreno
VP Business Development – Digital Brand Management
cmoreno@wisekey.com
Tel: +41 22 592 30 00

GPHG
Joëlle Belina
press@gphg.org
T. +41 22 321 22 22