WISeKey to Optimize Brand Protection and Logistics with its New NanoSealRT NFC Secure Element
This first member of the new NanoSeal(TM) family features unique innovations to surpass existing competitive compromised RFID offers and confirm WISeKey’s leadership in the digital security market
Geneva, Switzerland – August 7, 2018: WISeKey International Holding Ltd (WIHN.SW, OTTCQX: WIKYY) (“WISeKey”), a Swiss based cybersecurity and IoT company, today announced that it is releasing its new NanoSealRT Near Field Communication (NFC) secure element to allow any object to authenticate itself and communicate online. By combining in tiny tags original innovative features such as an Android & iOS 12 compatible authentication algorithm, tamper/opening detection and efficient radio communication, WISeKey’s NanoSealRT is able to enhance goods traceability and brand-to-consumer direct reach.
According to a report published in June 2018 by the U.S. Chamber of Commerce’s Global Innovation Policy Center entitled “Leveraging Intellectual Property in the Global Sports Economy,” the global direct impact of counterfeiting on the US$276 billion sportswear market is estimated at US$26.77 billion (9.7%). Significant loss of revenue jeopardizes the existence of many players in the sporting goods industry from apparel manufacturers to football clubs. Robust though easy-to-deploy Radio Frequency (RF) tags attached to sports items are proven to significantly help trace, authenticate, thus protect this economy. (Cymbalta) The NanoSealRT offers unique advantages in this area, replacing and enhancing legacy technologies currently powered by RFID tags and raising the bar for the cybersecurity industry.
The recent IDTechEx’s RFID Forecasts, Players and Opportunities 2017-2027 report valued the RFID market at $11.2 billion in 2017 with a year-on-year growth of about 6% to reach a forecast $14.9 billion in 2022. This includes more than 16 billion tags to serve an increasing number of applications such as apparel tagging (8.7 billion RFID labels with only less than 20% market penetration) or transit tickets (825 million tags). WISeKey’s new NanoSealRT can serve these markets at a very competitive price.
WISeKey’s NanoSealRT inaugurates the new NanoSeal product family and architecture for consumer products authentication and traceability. Built around a robust proprietary cryptographic algorithm for data protection and digital signature, a 2kbit long life secure EEPROM non-volatile memory with multiple independent security areas and contact or NFC based communication interfaces, this versatile architecture can be attached to any product to be protected and tracked including sports apparel, drone battery packs, e-cigarettes refills, parcels, medicines and high-tech accessories.
WISeKey’s NanoSealRT is the only NFC Forum Type 5 chip for tags which offers a patent-pending authentication algorithm based on NFC Data Exchange Format (NDEF) that works with both Android and IOS 12 devices, namely more than 2 billion NFC enabled devices. Its tamper/opening detection is a plus when it comes to enriching the consumer experience and reach. The communication with the object is simplified from the manufacturing plant to the field thanks to a powerful ISO15693 compatible interface.
“The NanoSeal complements the existing VaultIC1xx product family for large volume consumer markets where robustness and cost effectiveness are a must,” said Olivier Debelleix, Director of Brand Protection & Wearable Security Business Unit for WISeKey. “Although particularly designed to enhance WISeKey’s WISeAuthentic platform for brand protection, the NanoSealRT is packaged to integrate with any logistics and traceability platform giving each object a unique identity.”
WISeKey (SIX: WIHN; OTCQX: WIKYY) is a leading global cybersecurity company currently deploying large scale digital identity ecosystems with a patented process. WISeKey’s Swiss based cryptographic Root of Trust (“RoT”) provides secure authentication and identification, in both physical and virtual environments, for the Internet of Things, Blockchain and Artificial Intelligence. The WISeKey RoT serves as a common trust anchor to ensure the integrity of online transactions among objects and between objects and people. For more information, visit www.wisekey.com.
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