WISeKey signs with CR Vasco da Gama to enhance their global fan base ecosystem engagement with WISfans
GENEVA/RIO DE JANEIRO – 28 October 2013 – WISeKey SA announced today the signature of a strategic partnership with CR Vasco da Gama allowing another Brazilian football club to use WISeKey´s ground breaking online technology WISfans©, thus enabling football players to stay connected with club fans on and off the field in fluid continuity. Vasco da Gama is a famous and traditional Brazilian multisport club from Rio de Janeiro, Brazil. It was founded on August 21, 1898 and is one of the most popular clubs in Brazil, with almost 20 million supporters.
WISfans© harnesses original content created by the players and their club via social media platforms, and further enriches this with exclusive content from current players and club legends, thus empowering their fans’ mobile experience, and creating a rich Social CRM platform.
WISfans© taps into CR Vasco da Gama’s enormous, worldwide supporter ecosystem (blogs, match reports, videos, photos, fan-supported social campaigns, Twitter, Facebook, all sporting forums), to bring fans the most exciting and relevant content. WISfans© cuts through the noise to give fans real-time interaction with their favourite players, as well as fun digital features such as biometric resemblance comparisons to club players.
“We are delighted to work with CR Vasco da Gama to deploy WISfans© as their preferred technology for connecting and monetizing their large fans ecosystem. WISeKey will develop this partnership allowing CR Vasco da Gama to be among the most advanced clubs improving the fan experience through the use of cutting-edge social media technologies”, said Carlos Moreira, Founder and Chairman of WISeKey. I will be presenting this technology during the International Football Arena Summit at the FIFA headquarters in Zurich the 28th October with the presence of FIFA President Joseph S. Blatter http://www.international-football-arena.com/event/ifa-zurich/program
“Vasco da Gama continues to develop projects to enhance the relationship with their fans. This partnership with WISeKey allows Vasco to have a new and innovative relationship with their fans, and is used by Real Madrid fans in China, CR Flamengo and FC Barcelona fans all over the world. Vasco definitely enters into the mobile world, developing one more tool of relationship with its members and supporters”, said Cristiano Koehler, CEO of CR Vasco da Gama.
www.crvascodagama.com
www.wisekeyliber.com
Press contacts:
- WISeKey Liber, Daniel Aragão, +55 21 8150-5757, daragao@wisekey.com
- WISeKey, Satu Kulmala, +41 22 594 3005, skulmala@wisekey.com