GENEVA, BILBAO, September 18th 2014
After its recent appointment last week at the World Economic Forum in Tianjin in China as one of the fastest growing global companies (Global Growth Company), WISeKey is pleased to announce the official agreement with Bilbao Basket to build the first global community and social media content in basketball.
WISeKey will provide its technological platform to Bilbao Basket, allowing them to release a mobile application for sport with social interaction features between fans and players. Bilbao Basket will be the first basketball club to launch the WISfans edition, which is already used by prestigious football clubs like Real Madrid for the Chinese market, FC Barcelona, Flamengo, the Swiss National Football team, and also for the America’s Cup Alinghi and Oracle.
The Bilbao Basket WISfans app includes social content created by fans and exclusive media provided by the club. Sports clubs with great players and strong team brands recognize that their greatest asset are their fans, and their fan base on social networks.
Bilbao Basket WISeID accesses the vast ecosystem of basketball fans at regional, national and global levels and adds an enormous amount of content: blogs and match reports, videos showing their sporting heroes, event photography, and campaigns for social and ethical issues fans support and boundless discussions that dominate Twitter, Facebook and all sports forums. The benefits brought by such an application to the brand’s image, such as connecting the fans emotionally, are one of the main advantages of the digital sponsorship.
Bilbao basket app adds exclusive content from players and teams, creating a super social online community that offers a deeper connection with the club. The application creates a collective identity shared by fans and players, transcending the usual boundaries of direct marketing.
WISeID (World Internet Social Identification) solution is a revolutionary business strategy, built upon a technological platform, business rules, workflows, processes and social characteristics designed to engage the follower of the brand in a collaborative conversation via a trusted and transparent business environment.
President of Bilbao basket, Xavier Jon Davalillo said. “In this global world where everything happens by smartphone, Bilbao Basket has made a commitment to address its followers through device Initiatives. Finally the fans will be able to take our club in their pocket, where ever they are.”
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Carlos Moreira, Founder and CEO of WISeKey, said: “We are delighted to cooperate with Bilbao basket in this great project The WISfans community is one of the most powerful communities in the digital world of sports and is the culmination of several years of development to strengthen digital marketing strategies for sports clubs. WISeKey has been working with major sports franchises to capture the essence of the sport social interaction and develop original ways to use social media to promote their dynamics.”
To watch the Press Conference on YouTube http://bit.ly/1AUc0CS
Discover the app features on www.wisfans.com
Press Contact, WISeKey, Youmna Abisaleh firstname.lastname@example.org +41 79 946 00 89