Geneva 15 November, 2013 – The Geneva Watchmaking Grand Prix, unanimously recognized as the watch industry’s most prestigious award, has joined forces with WISeKey, the data protection and mobile convergence expert, with the objective of engaging collector interest beyond the traditional borders of high watchmaking insiders. The app provides easy access for all those interested in the art of exceptional watchmaking to follow the GPHG and enter into its previously closed sphere of watchmakers and collectors. The app technology provides a new form of high-definition detailed viewing of the watches in the competition during the ceremony and enables viewers to share commentary and insight on their favorite watches on the GPHG Facebook wall directly from the WISfans app.
“Watchmaking is a high art with an increasing numbers of collectors and amateurs interested in learning about its many exceptional facets. The GPHG Grand Prix is the gold standard of watchmaking in the world today and has captured the interest of both specialists and new comers to watch collecting. Our app will enable them to be part of the community that produces these exceptional objects at the convergence of cutting edge technology and unrivaled craftsmanship,” said Carlos Moreira CEO of WISeKey.
This year users will be authorized to securely vote for their preferred watches via the WISfans mobile app and post their selections on Social Media.
Sharing common values of innovation and excellence, both based in Geneva, the GPHG and WISeKey are involved in the watch industry. The Grand Prix brings together all the big names in watchmaking and is one of the highlights of the year in Geneva.
WISeKey is very active on the luxury high-end market offering a state-of-art digital brand protection solution WISeAuthentic, already implemented at several prestigious watchmakers, but also becoming more and more active in tailored and secured high-end mobile applications.
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Tel: +41 22 594 3005