WISEKEY RELEASES THE NEW ORACLE TEAM USA MOBILE APP at the Louis Vuitton America’s Cup World Series in Gothenburg
JOIN THE CREW, GET ON BOARD AND STAY CONNECTED – #ORACLETEAMUSAapp
Gothenburg (Sweden) – August 30, 2015 – WISeKey, as the ORACLE TEAM USA Official Fan App Supplier, has released the WISfans© ORACLE TEAM USA app providing fans with a unique mobile experience, facilitating full interaction with the team led by skipper Jimmy Spithill, who will be trying to win the America’s Cup for a third time in a row.
The app, which is available for download at wisfans.com/oracleteamusa allows fans to follow social posts from the team and the sailors, providing even those without social media accounts with a way to engage in real-time interaction with their favorite crew members.
The new App includes features such as a digital Fan ID card, more options for fans to view additional content and interact with members of their favorite team. The app also allows the team to securely capture data from fans and use the data to directly engage with them to promote events, products and other team related partners.
“We’re excited to have WISeKey supporting ORACLE TEAM USA App again for this campaign, the fans are now closer than ever to the team and connected to our activities: that’s exactly what we want by allowing our sailors to be engaged with our fans worldwide 24/7! said James Spithill ORACLE TEAM USA skipper and helmsman. The WISfans© App aggregates and synchronizes all our media channels and more great features will be added on the way to 2017, stay tuned and see you there !’
“The WISfans© ORACLE TEAM USA app hit the top of the U.S. charts of downloads during the 2013 America’s Cup and created a whole new fan-base for ORACLE TEAM USA. We expect the 2017 edition to be even more popular among fans,” said Carlos Moreira, WISeKey Founder and CEO. “WISeKey and ORACLE TEAM USA share a deep belief in integrity, excellence, and the empowering nature of first-rate technology. This partnership confirms WISeKey’s commitment to further expand its brand in the U.S.A and bring its unique expertise to other major sports’ franchises in the U.S. market.”
About ORACLE TEAM USA
Winning the America’s Cup requires more than just speed on the water. It demands raw sailing talent, supreme athleticism, creative design, boundary-breaking technology, superb craftsmanship and total commitment.
ORACLE TEAM USA won the 33rd America’s Cup in February 2010 when team principal Larry Ellison succeeded in his goal of bringing the America’s Cup back to the United States.
In 2013, the team staged an historic comeback, recovering from an 8-1 deficit, and winning the final eight races to successfully defend the America’s Cup 9-8.
ORACLE TEAM USA has relocated to Bermuda and is now preparing for a ‘three-peat’, a third consecutive America’s Cup victory.
Led on the water by skipper Jimmy Spithill and sailing team manager Tom Slingsby, the team has assembled a stellar sailing team, support crew and design team, all working together with one purpose – to win the America’s Cup.
WISeKey is a leading global digital security solutions company. Working at the forefront of information cybersecurity, identity management, and mobile software services, WISeKey’s mission is to facilitate the global growth of secure electronic transactions by providing individuals, businesses, and governments with advanced technology and services that authenticate and protect digital identity across the full spectrum of personal, business and administrative transactions online. WISeKey, established in Geneva, Switzerland in 1999, (http://www.wisekey.com), is a World Economic Forum Global Growth Company.
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