Bilbao Basket, sponsored by WISeKey, top-ranked on the Liga Endesa, the first tier level men’s professional basketball league in Spain
Read more on the BilbaoBasket website
WISeKey will provide its technological platform to Bilbao Basket, allowing them to release a mobile application for sport with social interaction features between fans and players. Bilbao Basket will be the first basketball club to launch the WISfans edition, which is already used by prestigious football clubs like Real Madrid for the Chinese market, FC Barcelona, Flamengo, the Swiss National Football team, and also for the America’s Cup Alinghi and Oracle.
The Bilbao Basket WISfans app includes social content created by fans and exclusive media provided by the club. Sports clubs with great players and strong team brands recognize that their greatest asset are their fans, and their fan base on social networks.
Bilbao Basket WISeID accesses the vast ecosystem of basketball fans at regional, national and global levels and adds an enormous amount of content: blogs and match reports, videos showing their sporting heroes, event photography, and campaigns for social and ethical issues fans support and boundless discussions that dominate Twitter, Facebook and all sports forums. The benefits brought by such an application to the brand’s image, such as connecting the fans emotionally, are one of the main advantages of the digital sponsorship.
Bilbao basket app adds exclusive content from players and teams, creating a super social online community that offers a deeper connection with the club. The application creates a collective identity shared by fans and players, transcending the usual boundaries of direct marketing.
To receive the release of the app click here : www.wisfans.com/bilbaobasket