Digital Brand Protection

Ensure the authenticity of items from the supply chain to the end user and beyond.

 With counterfeit items flooding the market and the increased use of online marketplaces, industries, consumers and resellers need a way of identifying genuine items.

There are two types of consumers purchasing counterfeit items: those that do so voluntarily and those are unaware that the item is counterfeit. Whilst the former are not necessarily your customers, your customers are the second victims of the deception by counterfeiters. As a result, you need a security solution that enables your brand to limit the development of counterfeit items and gain market share on counterfeiters.

WISeKey can develop a protection strategy in accordance with your marketing strategy. Solutions make it possible to protect your brand and enhance your potential for traceability and integrity of your products in a single solution.

WISeKey’s solution verifies the object against a non-forgeable digital certificate using cryptographic support, allowing the item to be checked at any point along the supply chain and after sale.

This solution can be used by many industries, including luxury goods, gemstones, pharmaceutical and aeronautical parts.