MyScreenKey.com integrates the distinctive technologies of WISekey and MyScreen an innovative marketing and advertising tool within the mobile communication industry using WISekey Strong Identification, establishing both a permission and incentive-based marketing model that allows mobile subscribers to be compensated for allowing targeted advertisements to appear on their cell phone or mobile device in the form of images, SMS and video. WISeKey, so far known in the industry for securing e-transactions, evoting, national IDs, Web sites and Digital Identities is now entering into the Digital Media Market by using its unique Digital Media Security Technology to allow media and entertainment companies to deliver high-quality, full-length movies, TV shows and videos securely over the Internet, cell phones and television.

As a first step in this new strategy, WISeKey is partnering with Media Companies to build global digital ad networks through be interconnection ads with Digital IDs. Media Companies will be using the HighTrusted.com Platform to unable the interactions between Ads and Digital IDs. This will allow Media networks to decide which advertising message to show at which moment to every person who turns on a computer, cell phone or--eventually--a television. WISeKey Digital IDs technology allows Media companies to transform advertising from mass messages into personalized messages for each potential customer. The combined service will eventually allow media and entertainment companies to deliver high-quality, full-length movies, TV shows and videos over million users now accessing Social Networks.

The system developed by WISeKey with the name MyScreenKey.com uses the power of distribution of Mobile technologies but includes digital rights management into the technology, blocking unauthorized distribution which is one of the major problems for Media companies. It also includes a revolutionary concept of eCredits which are managed by a HighTrusted eCredit Toolbar allowing users to receive credits for all publicity they see and redeem these eCredits against pay per use media content.