Events such as the America’s Cup involve enormous investment so there would be huge repercussions if sensitive information leaves a secure area. The challenge of keeping data secure was made more difficult by the sheer scale of information being passed between various elements of the Alinghi team, partners such as the Swiss Federal Institute of Technology in Lausanne, sponsors and supporters. Alinghi therefore decided to employ WISeKey to stop vital data getting into the wrong hands as the team prepared for the America’s Cup in Valencia, Spain.
 
 
Entertainment is a particularly interesting industry for eID 2.0 and 3.0:

• Protecting copyright
  The content providers (owners and distributors) want their copyrights be honoured in relation to the use. They therefore want the content to be protected. Digital content may be protected using Digital Rights Management techniques, Real-life content (such as events, contests and performances) may be protected using anti-forgery techniques. Both techniques may benefit from appropriate consumer identification techniques.
• Protecting privacy
  Even though they can accept that content providers want to protect their copyrights, the content consumers (viewers/listeners of digital content or visitors of an event) wish to preserve their privacy. Not only producing but also consuming entertainment content has become unique form of expressing one’s personality. As such, consumers do not want to be known as consuming certain types of entertainment.
• Enjoying communities
  Because consuming entertainment content is a form of expressing one’s personality, enjoying entertainment together with like-minded people has proven to be the single most important reason why live sports events and cinema projections are still major entertainment forms, despite the increased sophistication and proliferation of home-based video technology.
• Exploiting communities
  Not only consumers enjoy this community effect of entertainment; also the content providers have learned to track consumer behaviour for extremely targeted marketing. As such, Amazon tries to predict what other products a consumer may want to buy by tracking what other consumers have bought.

In this model, the advantages for the customer as well as the event organiser and ticket broker are clear: The customer goes to the website of the ticket broker and selects the event he would like to visit. He registers with his ‘WISeKey’ smart card or account number and pays. When visiting the event, he just has to swipe his WISeKey smart card and can enter the event. The customer is sure he can always enter the event, the ticket broker should not send the paper tickets and the Event organiser is sure that a personal smart card will not be sold on the black market. Of course, this setup can be used as well for online entertainment as for instance download of music etc.
This flow can be integrated with the e-commerce flow.