Today, on the occasion of the opening of the Basel Watch and Jewellery Show, Hublot and Wisekey announced a world “first” in the fight against imitations. The watchmaker has joined forces with the company “World Internet Security” with a view to taking radical steps to identify its watches electronically.

With WISeAuthentic, manufacturers, sales outlets and purchasers are able to verify instantly via the Internet the authenticity of the product.

WISeKey's anti-counterfeiting technologies. A fail-safe solution for business and industry.